Wednesday, July 06, 2011

The Big Show

Next week is the Big Adult Toy show in Los Angeles. Its the biggest show of the year for the North American market.

We will be debuting LEAF and LUX at the same time and they are different than anything around. LUX is for the man with products marketing in a box similar to a cigar box. Surely will be a hit.

LEAF is a different direction for us in marketing. We are using people in advertisements so more mainstream. Using a model to relate more to life is new for us. LEAF is a brand that has amazing feel and environmentally friendly, people looking natural elevates this experience and can relate better to the product.

I'm really proud that LEAF is a combination of efforts of all of us here in Canada. From marketing, to design, we are all one proud TEAM.

Recognition and special thanks goes to Geoff in Graphics, who designed our first advertisement as seen above and inspired us all to make this LEAF line.

We couldn't produce these lines without the help of some other dedicated employees as well. Starting with Alex and his renderings, Maggie for her dedication, Sean and Serge for their literary and web expertise. Jane for the photo shoot. Thank you all for making this project complete. Its the first project where I felt so many people played a part which makes me so proud. The last team I need to thank are the DM's (district managers) at Aren't We Naughty for the approval of the designs. They loved what we did and also inspired us. Roberta, Stephanie, Tracy and Kathy all took part in the design selection. They are the pros!

Below is our booth for next week. Its very clean and makes a statement. This is the best marketing we have ever done. It pays to travel and keep your eyes open in airports in those duty free shops as to what the big guys are doing, meaning the larger brands.

This is so much fun!

All LEAF and LUX products are powered by PowerBullet.

Steve

Tuesday, May 17, 2011

Australia 2011 SWAN and Vanity by Jopen

Well ever since China cut off access to my blog, I haven't been the best in updating it. Better late than never. Yes, I took that shot of the birds...

This trip was my longest ever. True, I didn't work everyday I'll admit that. If I worked for someone else, everyday would have to be productive. Not for this guy! I always take a few days off and check out Shanghai. It's 23 million people (just released census results) seem evenly spread out. That is about 3 New York cities stuffed in there! To me, Shanghai is a marvel of architecture. I walk around with my head up and stare as there is always something to see. Walking there is my favourite thing to do. Here in Canada, I only walk on the Golf Course, and to the fridge. In recent years since the Olympics and Expo 2010, the air quality is brutal. I used to think that's it's just a foggy day, no its down right pollution. I can't believe it's so bad. Now I can't even stare out the window as there's nothing to look at! On the ground it's not as noticeable, but it is on floor 43!

This trip was about the release of SWAN in Australia and you can see my booth above. One year later after my prototype release last year when they voted me "Star of the Show". Now we showed up with a slick booth, and a full product line the same as Vanity, but only in pink.

I brought with me two well deserved employees who are dedicated to serving the cause! Kim, from Canada, and Jane from China were great help in the booth, and I'll let you figure out who is who! I'm glad I brought them both. Kim especially with her retail knowledge brought much needed insight when speaking to fellow retailers about SWAN and how to sell it! Jane brought answers from the factory side and she even learned how retailers appreciate SWAN, something I didn't think about until it happened. Also it was Jane's first trip outside China. Chinese people do not get to travel as visas are so difficult to get, so BMS had an huge impact on these two girls lives, all because of SWAN!

It doesn't end there either, LEAF Debuts in July, and soon, two other new technologies will find there way into products compliments of BMS Factory. Our products and image impressed so much, that our competitors want to be a part of our growth and approached us. They rejected our advances in the past, SWAN blew them away and they want to use our technology in their products. All is working to plan.

Speaking to 150 people wasn't as bad as I thought. I simply told the SWAN story and why is our product so superior which is Power and our Structure! I found 7 key points which will be on the website soon. When the audience saw the seven points, they were wowed. I told them the truth, I reinvented the vibrator as we know it. There is no more handle folks! Hello! That's 67% more play area and two motors. Kim even conducted training seminars on how to sell SWAN. She is so proud and I was so proud of my team! All three of us kept banging our heads to the fact we were in Australia. The first day we drove along the Great Ocean Road, which is one if not the greatest drives, and the last day I arranged our customers asked me if we wanted to see their stores and see some wild Kangaroos! That was the best!

After Australia, we were in China, I brought Kim to the Factory where she saw our workers, which by the way have gone from 60 a year ago, to 200+ now. She was so surprised what effort of grinding went into our plastic seamless products and how much work goes into producing each Vanity product. She left with her jaw opened. Each Vanity and SWAN product is handcrafted, one at a time as you can see above!

The factory is so backed up, we are two weeks late shipping to our only second customer for SWAN. Third in next month and it continues on.

If it ever stops raining I might play golf again. Now I'm home and everything is getting better in the sleep department. This time was bad, I was averaging 4 hours a night for a few nights. Then Saturday would come along and I didn't move. The new Lumpy. Now I'm better and good to go and energy is back.

I'm proud to announce a new General Manager at AWN. He is very knowledgeable,and has introduced nice things to the business. Kevin is welcomed by all at AWN.

So I'm back in China in August and and in November which also includes a trip to Melbourne Australia to help with Sexpo. That is exciting.

Somebody smack me hard. Is this real? Life just keeps getting better and the good thing is, I don't take it for granted. I'm loving every second of this success.

If there is one employee I have thank is the Doctor. She worked for 6 months as part of or agreement at first in my China office and was good, and she would have worked for me forever. She loved the job. I kept my word and sent her off in pursuit of her medical career in Medicine. Now I'm so proud to say she is Married and Pregnant and lives in USA. I could have been selfish and keep her as she was actually great in her administrative duties and really good in sales. Congrats Doc, we are so proud and miss you.

Now this is cool and took this while going for a walk in Shanghai. AWESOME

Saturday, January 22, 2011

RESPONSE

RESPONSE TO A COMMENT TO MY PREVIOUS POST.

I have to clarify to someone who is a refuses to identify themselves and just accused me of knocking off Lelo in a reply to my recent blog. I take this personally and our product line is totally different to Lelo and have many more benefits, that is not to say Lelo is a bad product. I really like the Lelo product line.

Whoever this is, please take a good look and put Vanity in your hand. Then you will know. Vanity is extremely powerful. Many of the products are end to end useable, (which is the a key point) with dual separately controlled motors. Obviously you haven’t really seen Vanity nor touched it. Nothing can compare to Vanity. If you want to accuse someone, accuse California Exotic Novelties for knocking of Lelo, as it’s their product line. I'm sure they will vigorously defend their position.

We are the next generation and honestly reinvented the vibrator. Take a look at what industry people said in a sneak preview in Australia last year. We were voted Best of Show by the industry professionals. Vanity is in a league of its own.

By the way, Vanity Vr9 was the first product made by BMS, and I personally showed Lelo management at a show in Asia and they loved it and replied, “How did you do that?” I rest my case. So Lelo actually inspired us and are a wonderful organization.

Thailand

Readers familiar with my post know BMS is a division of AWN and we make Toys, and some of the best toys in the world, and we put PowerBullet on the product to let you know it really has serious vibration and top quality.

Well I'm here in Thailand and as you walk along the streets, you find they are full of every kind of knockoff. Thousands of mini booths line the streets everywhere. Anything you can think of is being copied here. Nobody seems to care. Its a huge industry.

Two nights ago, I'm walking along and I see a little stand with some sex toys on it. Most are old except one....MINE. Yes,I was shocked to find I was knocked off. Kind of a honour I guess, and the worst part is I had to buy the product.

Next couple of days I meet my good friend Claude for some intense golf. We do this often and love the golf in Thailand. Thai people take their golf seriously and so do we. This should be a great warm up to beating the guys up in Dominican next month. They've had my number since I've been working a lot the past two years, but I'm back now. Full Steam ahead.

Well time to go shopping, see you soon and watch out for some amazing things to come. SWAN is coming in Europe in March, Australia in April. Leaf to Launch in LA in July. Those looking to buy SWAN can't buy it in Canada, but certainly can buy the same thing under the Vanity brand.

Also, we have a secret new technology coming that is new to our industry. I'm crazy about it. Stay tuned for more information.

Monday, January 03, 2011

Happy New Year


Happy New Year!!!!!!!

Well I'm sitting in Jamaica by the pool (no cocktail) writing this Blog. What a life. I leave today for home at 12:00am!!! Yes that's no typo. My schedule the next few months is crazy again.

Here it is:

- On January 6 I leave for Hong Kong and China for about a week.

- then off to Thailand for golf and fun with a colleague. We do the same trip every year.

- February 10, off to Dominican for the usual golf trip for two weeks.

- March I go to Amsterdam for the Product Launch of Swan.

- end of March I'm off to China and then Australia for the Launch of Swan as well. See the reaction at last year's preview.

May I'm back home for that start of golf season. Yeah!!!!!

Welcome!!!

I want to welcome Paul as our new GM of AWN. Paul is a variety of backgrounds in retail and simply loves retail. Paul is University educated with honours and will feel very comfortable at the helm of AWN.

Well it's getting longer between blogs. Reason being is no reason. I've simply been forgetting. I decide to work and then play. After all, I'm famous for a balanced life. Updating my blog is not a priority but i should make it so. I know people want to know what is going on. Even some of my staff follow me here. Also some things I'm doing are private business matters, so there is no news.

Anyway, we just received Vanity at Aren't We Naughty. Vanity is a new line of high end massagers by Jopen that are simply on the next level. Vanity is also powered by PowerBullet. This gives each item outstanding vibration, unheard of in our industry. All silicone, and most styles enabling end to end usage by using two independent motors, is by far the most outstanding feature of Vanity. Vanity is rechargeable too with batteries that last up to 14 hours of continuous use. Nothing can compare to Vanity from what I have seen. Vanity is in a league of it's own.

If you are looking for the best line of massagers in the world, the choices are LELO or Vanity. I'd choose Vanity in a heartbeat. Much more value for your money and it has PowerBullet power. Soon I think most sex toys will be built this way.

Vanity is sold only in the United States and Canada. SWAN is the brand name sold in Europe, Japan, Australia, UK and the rest of the world. Release in Australia is due in April and in Europe, March. For more information on Vanity, see www.arentwenaughty.com/vanity

Now the next project is named LEAF. Stay tuned....

Update: Flight was 3 hours late again. Arrived home at 8AM - Brutal!

Tuesday, July 13, 2010

Anme Founders Show 2010


Well folks I'm back. The big toy show is over in LA. Some interesting toys were created including the latest release from California Exotic Novelties entitled Vanity from Jopen which is shown above. This is an amazing line of about 12 all Silicone products. They're rechargeable, most have dual motors, waterproof and are all Powered by PowerBullet. PowerBullet simply means Power. Aren't We Naughty will be carrying this fabulous line of products in October. These are the best products I've ever seen or touched. Why? First again, all covered in Silicone, are non-porous and hypoallergenic, and most with dual motors at each end, this gives the user the opportunity to use all of the product. That's 50% more play area than other products. Some of the power is shocking which like a high end sports car is nice to have, but I'm sure will never be used. I also find the size of the of the products perfect and not intimidating. These are also not cheap products. Some of the clitoral vibes are the most expensive I have ever seen in my life, but when I turned them on, I felt they were extremely solid and filled with quality and power while being whisper quiet. Vanity by Jopen stands alone by itself. Nothing is manufactured like this product.

One thing that is really cool was the clitoral bigger vibes of Vanity, they are recharged not by a cord, but by induction charge, just sitting in its holder. Really neat. What I thought was cool was how they shut off automatically once they are put back in the holder.


The other big talk of the show was the Fucked line from Topco. Most people including me found this rather shocking and a step backwards for our industry. It was toys with ugly sores on the dongs. Then you can get strange lube like Vomit Lube, blood lube, and shit lube. The good thing is it would be great for a gross Halloween display, but not for a section in a store. Most buyers felt the same thing.

PowerBullet is a registered Trademark of BMS our sister company. With PowerBullet, Power is Everything.

Best...

Tuesday, April 06, 2010

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Saturday, March 27, 2010

Guangzhou

Wow, Guangzhou China, ever heard of it? The provincial government's official estimate of the metropolitan area's population at the end of 2006 was 9,754,600. Now that is huge. You should see the place, I think they have more active cranes there than in all of Canada.

Anyway, I was on my way back to Hong Kong and standing in line with my two suitcases and a coffee and a cinnamon roll, next to go through China customs, when my China office gives me a call saying that an important client will be at the office soon. Wow, I depart the area and then the local guys realize I need a refund of the train ticket and try to scam me for my ticket but I get 130 for a 167 ticket, not bad. They will resell it for a small profit. I then take another train to Shenzhen and about two hours later, I'm in my China office, did the business, and then went with the customer to Hong Kong. The appointment was suppose to be Monday, but his translator didn't understand him, and it wasn't Monday it was that day. Lucky everything worked out. Just so crazy running around and this day, everyone was moving. Everything was packed I think because of some big Rugby game in HK. Oh, by the way ladies, if you want to see real men, watch Rugby, not American Football.

Well I bought a beautiful pair of shoes in HK and now I'm going to buy a nice LCD screen for photos. Then back to Shenzhen. Here is a video I took from my hotel room!

Can't want to be home!